Testing Tactics

“All testing is really about paying attention to your business.” – David Bullock

All entrepreneurs are extremely concerned about their business and the bottom line. They are almost always very keen to take things to the next level, increase traffic, increase conversion rates and subsequently increase profits. However, most people have an aversion to testing.

The aversion to testing is not surprising given that the larger mass of people are never trained or taught the proper testing tactics. At OMS³ we frequently find customers complaining that testing is simply too hard, too time consuming and too expensive. Nothing could be further from the truth.

The fact is that proper testing is not just beneficial but vital to the growth of your business. With proper testing you can:

• Determine which marketing strategies work and which don’t. This will save a lot of your marketing dollars and put them to use in the more effective marketing streams.
• Create a better sales process and increase your conversion ratios.
• Understand the cause-effect relationship between your sales and marketing efforts and your bottom line.
• Write better copy resulting in greater sales.

In effect, testing allows you to understand your business better, figure out what works and what doesn’t and results in greater profits.

Also, with training you not only learn how to test your website efficacy but also which methods best apply to specific conditions. So:

• Taguchi testing is best applied if you get a lot of traffic, don’t have too much time and want to leverage the power of mathematics.
• The Design Of Experiment approach is better suited if you don’t have a lot of traffic but still want to save on time.
• Split testing works best in conditions where you have little traffic but plenty of time to analyze user behavior.
• Multi-variant testing is very good to test how different components interact with each other and affect your bottom line.
• At the very minimum some amount of A/B split testing is a must for every business.

At OMS³ we continually test our products and services so we can better them. If you are not testing then you are actually loosing money as we speak. At OMS³ we not only teach you the correct testing methods but also give you the right tools and information to get you started. In addition, we show you how to leverage those testing results into better profits for your business.

To start testing for success email us at sales@oms3.com.